Introduction
When you think of classical dance in Chennai, one name that gracefully weaves its way through the decades is Shanthi Tailors. Established in 1967, in the culturally rich heart of Mylapore, this iconic tailoring house has been synonymous with elegance, quality, and tradition. For over 57 years, Shanthi Tailors has dressed generations of dancers, providing them with meticulously designed costumes and accessories that not only enhance their performances but also preserve the essence of Indian heritage.
Walking into their store on Kapaleeswar Sannathi Street feels like stepping into a world where tradition lives and breathes. The vibrant colours, delicate silks, shimmering jewellery, and the warm smile of the staff instantly make you feel like you are part of a much larger story. And that’s what Shanthi Tailors is all about – it’s not just a shop; it’s a legacy.
A Humble Beginning in Mylapore
The story of Shanthi Tailors began over five decades ago, at a time when Bharatanatyam and other classical dance forms were blossoming on Chennai’s stages. The founders recognised the need for costumes that weren’t just functional but also artistic, comfortable, and true to the cultural roots of each dance form.
In 1967, with a small team of dedicated tailors and artisans, Shanthi Tailors opened its doors in Mylapore, a neighbourhood already famed for its temples and cultural vibrancy. From day one, the mission was clear: to create costumes that bring out the grace of dancers while staying true to tradition.
Growing with the Dance Community
As classical dance became more popular, Shanthi Tailors grew right along with it. The team worked tirelessly to understand each dance form – Bharatanatyam, Kuchipudi, Mohiniyattam, and others – and their unique costume requirements. Over the years, Shanthi Tailors became the go-to destination not only for dancers in Chennai but also for teachers, students, and performers from across India.
What made them different was their ability to listen. Every dancer, whether a professional or a young student attending her first arangetram (debut performance), had unique needs. The tailors ensured that each costume was tailored to perfection, fitting the dancer’s style, personality, and comfort level.
The Evolution of Classical Dance Costumes
The team at Shanthi Tailors witnessed the natural evolution of dance costumes over the decades. Earlier, costumes were heavier, more elaborate, and took weeks to craft. As dance stages grew larger and performances travelled overseas, dancers began looking for costumes that were lighter yet retained their traditional look.
Shanthi Tailors mastered this balance. Their skirt models, thalapil fan styles, and dhothi-style costumes combined heritage aesthetics with modern comfort. Today, they offer a variety of designs in rich fabrics, with prices ranging from ₹8,250 to ₹32,000, catering to every budget without compromising quality.
Temple Jewellery – Completing the Look
Costumes alone cannot complete a dancer’s presence on stage. The sparkle of temple jewellery – the necklaces, earrings, belts, headsets, and bangles – adds the final touch. Shanthi Tailors understood this and began offering authentic temple jewellery sets that perfectly matched their costumes.
Temple jewellery is not just about beauty; it’s steeped in symbolism. Each piece carries a story – the sun and moon headpieces represent divinity, the vanki armlets signify strength, and the odiyanam (waist belt) adds elegance while supporting the dancer. Shanthi Tailors sources these pieces carefully, ensuring each accessory complements the grandeur of Indian classical dance.
Supporting Dancers Beyond Costumes
Shanthi Tailors didn’t stop at costumes and jewellery. Over the years, they became a one-stop shop for all dance accessories, from salangai (ankle bells) to flowers and makeup essentials. They even provide nattuvangam (musical accompaniment instruments) and practice sarees for everyday training.
Their approach makes life easier for dancers and teachers. Instead of running to multiple stores for different items, everything is available under one roof. Many customers recall how the team patiently guided them in choosing accessories, explaining how each item plays a role on stage.
Generations of Trust
One of the most heart-warming aspects of Shanthi Tailors is how it has touched generations. Mothers who once bought their arangetram costumes here now bring their daughters and even granddaughters. Teachers who started their journey decades ago continue to trust Shanthi Tailors for all their students’ needs.
This generational bond is built on trust. Customers know that the craftsmanship will be impeccable, the materials authentic, and the service friendly. It’s rare to find businesses today that share such a deep-rooted connection with their community.
The Artisans Behind the Curtains
Behind every costume at Shanthi Tailors is a team of skilled artisans. These tailors and designers are true artists. They work painstakingly with delicate fabrics, hand-stitching intricate patterns and ensuring each piece meets the highest standards.
Their work is not just a job; it’s a craft passed down through years of practice. Each artisan understands the cultural significance of the costumes they create. This dedication shows in every pleat, fan, and embroidery detail.
Reaching Dancers Across the Globe
While Shanthi Tailors’ roots are firmly in Chennai, their reach extends far beyond India’s borders. Today, dancers from the United States, United Kingdom, Singapore, and many other countries rely on Shanthi Tailors for their costumes and accessories.
Thanks to technology, the brand is easily accessible through WhatsApp orders (+91 90033 26517) and an active presence on Instagram and YouTube. Customers can browse designs, discuss customisations, and place orders without stepping into the store. This has made Shanthi Tailors a lifeline for international dancers who want authentic Indian costumes.
The Role of Social Media
Shanthi Tailors’ YouTube channel showcases detailed videos of their costumes, helping customers understand the quality and fit. Their Instagram page is equally vibrant, filled with new designs, customer testimonials, and behind-the-scenes glimpses. These platforms have become a bridge between the brand and the younger generation of dancers who live online.
A Brand That Stays True to Its Values
What sets Shanthi Tailors apart is their unwavering commitment to authenticity. In a world where mass-produced costumes flood the market, Shanthi Tailors stands firm on quality. They believe a dancer’s costume should reflect the grace of the art form, and that belief drives every stitch they make.
Their journey of 57 years hasn’t been about just selling products; it’s about preserving the essence of Indian classical dance.
Conclusion – Celebrating the Legacy
Shanthi Tailors is more than a tailoring house; it is a part of India’s cultural fabric. Every costume, every jewellery set, and every accessory carries with it decades of tradition and craftsmanship.
As they move into the future, the brand continues to evolve while staying true to its roots. They are a shining example of how a small tailoring unit in Mylapore can touch lives across the world, empowering dancers to perform with confidence and pride.
If you are a dancer, teacher, or parent looking for costumes or accessories, Shanthi Tailors is not just a shop you visit; it’s a legacy you become part of.
